In the pre-Corona times, meet-ups were a regular tradition at Websters. In the meantime, it has been quite a few years, so it is high time to pick up the thread again! We will again organize regular meet-ups on various interesting marketing topics. The first one is already a fact, because on November 7 we held a session on “10 Digital To Do's”. Our guests were warmly welcomed with delicious snacks, drinks and a short introduction.
Then it was up to Sam...
Sam listed 10 Digital To Do's applicable to any business. Below are the key takeaways.
Define your business
Sharply map out what makes your business unique.
Define your target audience
Focus on the demographics, characteristics and approach of your target audience.
Set SMART goals
Set goals that are concrete and achievable by making them specific, measurable, relevant and time-bound.
Design a marketing funnel
Analyze the steps your customers go through - from first encounter to purchase - and use them to build a clear strategy.
Go digital with your funnel
Turn your funnel into an online strategy by identifying and optimizing micro-conversions (small actions such as sign-ups) and macro-conversions (such as purchases).
Social media: focus on impact
Choose carefully which channels you use and focus on quality and authenticity. Understand your audience and adjust your tone for each platform.
Check your digital presence
Make sure your social profiles are complete and professional, from a good cover photo to relevant company information.
Create a content plan
Plan ahead and provide consistent, relevant content that connects with your brand. Vary themes and capitalize on trends.
Get more out of reviews
Respond politely to complaints and show that compliments are appreciated.
Advertise
Get your content seen. Use tools like Meta Business Suite to create campaigns. Experiment and learn what works.
In short, it was an inspiring session that certainly tastes like more. The tone for future sessions has been set! After the meetup there was plenty of time to catch up and exchange ideas with the other participants and to enjoy some delicious sandwiches.
Do you want to be there next time? Keep an eye on our socials and stay up to date with all our new events!