MARKETING STRATEGY
START WITH A PLAN
Ambitious business goals set? A-MAZING!
But ... achieving them requires a customised marketing strategy. Together, we'll work out a customised marketing plan that launches your business to the next level.
Every project, whether it’s a website, social media campaign, trade show booth or offline project, success starts with a clear strategy.
Because in a sea of possibilities, using resources efficiently is the biggest challenge.
Getting maximum return on your budget is the goal.
We achieve this by working out a concrete plan. We will translate your strategy into a clear to-do list.
We create and validate to successfully support your sales, start new initiatives and improve processes.
Strategic summary
Tailored plan
Up to 30% subsidised
MARKETING STRATEGY WORKSHOPS
Need more clarity for a marketing campaign? Or a thorough planning with concrete sprints?
Depending on your goals, together we determine an appropriate plan to take your company to the next level.
Our experienced marketers sit together with the decision makers of your company. We bring knowledge and experience together in dynamic workshops.
From the SMART goals workshop to the complete End-To-End Marketing Plan, we choose the formula based on your goals, challenges and expectations.
SUBSIDIES FOR SMEs
You read that right!
VLAIO, the Flemish Agency for Innovation & Entrepreneurship stimulates growth thanks to a financial intervention.
Websters NV is an approved service provider for the SME e-wallet. This means that our consulting services are eligible, so you have to pay less.
Communication plan, marketing plan, business strategy and other advice where we help achieve your strategic business goals are all covered.
Since 2018, Websters has been registered under DV.A228734 with the Flemish Region. With more than 40 consultancy reports delivered during that period, we have the proven experience behind us to launch your business as well.
KNOWLEDGE THANKS TO EXPERIENCE AND CREATIVITY
The strength of our advice comes thanks to our people. Their years of experience give us the perspective to ask the right questions and quickly create structure.
Sam and Rob are our two rocks. They worked together before Websters existed and built decades of marketing experience in their careers.
“Using our frameworks, we help you gain insight into what you're doing NOW, what you SHOULD be doing and what you OWN should be doing.”
"Through intensive workshops, we draw up your marketing plan and together arrive at a concrete implementation plan. This will give maximum oxygen to your plans as an entrepreneur."
RESULTS OF OUR SATISFACTION ANALYSIS
We place enormous importance on quality advice and successful services. That's why we solicit feedback annually and work hard to continually improve our marketing services.
The results of our 2023 satisfaction survey gave us a great overview. We are also happy to share this with you.
70% indicated Marketing Strategy as a challenge. More than any other category.
Our clients give the strategy workshops and marketing plans an average of 8.12 out of 10.
The likelihood with which our customers would recommend us to others scored 4.52 out of 5.
The helpfulness of our team scored 4.83 out of 5.
Our speed and efficiency in marketing campaigns scored 4.67 out of 5.
What Irene Zaragoza Nadal, Managing Director Bedtime says:
"Super satisfied with team Websters! You guys listen
to our needs and come up with solutions that really
fit our way of working."
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What are the employment conditions?As an expatriate, you are on the payroll of Websters, which is a Belgian incorporated company: Standard benefits package Market-compliant salaries Company car Hospitalization insurance Group insurance Furthermore Websters takes care of immigration services Websters takes care of visa administration. Websters supports the getting-started period with housing and transportation services. Belgian tax rules apply. Websters takes out an additional health insurance. Employee benefits from the same social protection as EU residents. This includes 13th and 14th month of salary (extra salary for summer holiday and the end-of-the-year period). In Belgium, the salaries are coupled to the index. So when there is inflation, the salaries automatically adjust to the inflation % on a yearly basis.
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What does the Belgian IT landscape have to offer?Belgium ranks among the Top 5 for ICT & business skills according to Harvard Business Review Belgium has a universal and free higher education system which renders it as one of the highest ranking countries in education and mathematics. Belgium ranks among the TOP 5 most productive countries in terms of GDP per capita per hour work. This means work of our collaborators needs to be efficient and effective. Belgium is located at the crossroad between the Nordic Scandinavian and Southern mentality; a mix between efficiency and people oriented. “Belgians are more do-ers than talkers”.
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What is the standard of living in Belgium?Belgium is a relatively small country in the heart of Western Europe with approx. 12 million residents. Belgium has excellent health care and the average life expectancy of its inhabitants is 82 years. Furthermore, Belgium offers: Excellent education ranking High level of social protection High level of equality High level of wealth accumulation (11th in global ranking on average wealth and in 2023 first in median wealth).
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Who is Websters?Websters is a digital agency specializing in IT consultancy and marketing consultancy. Websters started off in 2010 under the name ThinkerIT and rebranded in 2017 as Websters. Websters commercializes its BINARTA platform for mobile website development. Websters has a strong entrepreneurial spirit where customer care, brutal honesty and teamwork form the backbone in our daily work activities.
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Where is Websters located?Websters is rooted in Leuven in the center of Belgium. Leuven is a thriving university city characterized by a high standard of living, the highest level of innovation and known as an attractive small-scale city with 60 000 inhabitants and 42 000 students. Leuven as well as Belgium has an active and multicultural community.
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What customers does Websters serve?CORPORATE & GOVERNMENT The corporate and governmental market drive the large scale IT projects and is in constant need of IT consultancy. Websters supports these projects with IT consultancy by experienced multi-talented collaborators. Typical assignments range from 3 months up to multi-year projects. Key is that Websters is a good matchmaker in efforts to pursue satisfaction of both customer and collaborator satisfaction. SME TECH COMPANIES Websters delivers marketing services to Flemish SMEs. This is a good stepstone for SMEs seeking both short and long term IT consultancy. Websters is in a good position to serve SME in different ways. START- & SCALE UPS The KU Leuven University along with other Belgian universities are a strong catalyst for medtech and fintech start-ups. There is a strong high-tech ecosystem in the triangle between Leuven, Eindhoven (Netherlands) and Aachen (Germany). Websters finds a good cultural fit in this region.
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What is an IT Consultant?The basis of IT consultancy is that a service provider company delegates specialized IT profiles to its customers. This can be for corporate or government assignments, in both short and long term contracts. Traditionally there is a growing demand for IT developers, in both corporate and public sectors. Consultants benefit from social protection as they are employed by consulting firms, and at the same time, they have the flexibility to work in companies and on projects that correspond to their preferences.
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What is Websters IT consultancy activity?The goal for Websters’ IT consultancy activity is to scale it towards a premium and first-tier digital agency. The focus is on IT development consultancy. Our services incorporate premium care towards both our customers and our collaborators. Special attention towards performance development and managing suitable assignment matches.
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How can I join the Websters Team?Wie? IT developers with strong technical skills and a team-oriented character Recruitment process Step 1. Upload CV on www.websters.be/jobs Step 2. Candidate interview Step 3. Technical assessment Step 4. Contract
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Do I need a work visa to come and work in Belgium?Free access for all EU residents For Non-EU residents Work permit by sponsor company Residence permit For Non-EU dependants Dependant visa Can automatically work in Belgium Validity for 1 year, then extra application for 3 years. After 5 years, possibility to apply for permanent residence. Websters takes care of visa administration. The time required for visa administration and relocation varies. On average, take into account the following timelines: Apply for work permit & residence permit (approx. 4 to 8 months), possibly dependant on visa application Relocation and getting started in Belgium (circa 1 month)
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What are typical IT programmer profiles for consultancy?Tyical medior and senior profiles but Websters also offers a platform for bright starters. Key is that the consultants deliver the quality. Therefore Websters is home for top talent. Common business technologies Backend: Java, C# .NET, Node.js Frontend: AngularJS, React, jQuery, TypeScript Cloud: AWS, Azure Trends in the Belgian market AI Blockchain Security Cloud
