CONTENT

PUT YOURSELF IN THE SPOTLIGHT

Content allows you to connect with your target audience. It provides an opportunity to share information, messages and stories of interest to both existing customers and potential customers and to build a real community around your brand or business.

A well-thought-out content plan is the key to success in today's digital world. It helps you create consistently relevant material that increases your brand value, attracts and engages your target audience.

 Set goals

 Define subjects

 Pick the right channels

YOU ARE NOT ALONE

Websters is ready to support your business in every aspect of the content creation process, whether it's thinking along with you about a strategic content plan, coming up with engaging and relevant posts, working out the visuals to even posting the content.

We understand that each stage of this process is critical to the success of your online presence. That's why we offer flexible solutions to suit your needs. Websters is here to support you and make sure your online marketing efforts run like clockwork. Together, we ensure that your content strategy is executed effectively and successfully.

TELL A STORY

Stories are the backbone of communication and have the power to make information engaging, memorable and meaningful. Make sure you pull your audience along thanks to consistent consistency of content.

Variety in content is also vital to staying relevant and engaging your audience. So be sure to mix between light-hearted, informative, funny and serious content, but always stay true to your brand identity!

POSSIBLE CHANNELS

YOUR CONTENT MUST BE SEEN

Designing relevant and good content is step one, but making sure it actually reaches the right people is step two. There are several ways to ensure that your content actually reaches your target audience:

Use search engine optimization (SEO) so that your content is easily findable in search engines. This includes using relevant keywords, metadata and improving the technical aspects of your website.

Consider paid ads on social media or in search engines to promote your content to a wider audience.

Influencers often have a dedicated and engaged follower base with specific interests. By partnering with an appropriate influencer, you can bring your brand or product directly to the attention of your desired audience.

FEATURED: BEDTIME

Inbound marketing is the marketing discipline where you try to get as many people to your site as possible and then convert them into customers. To do this, paid media is inevitable. Whether it's called paid media, CPC or advertising, it all boils down to one truth: you pay for visibility on Facebook, Google, Bing and the like. Our specialty lies in managing paid campaigns.

Irene en Jan from Bedtime

At bedding specialist Bedtime, running and proactively managing their ad campaigns makes up the bulk of our work for them. When marketing manager and co-owner Irene asked us to examine her Google Ads campaigns a few years ago, we quickly concluded that there was significant room for improvement.

Over a three-year period, not only did we significantly improve their click-through rate, but we also firmly cut their overall spending. Equivalent results, at a fraction of the budget. These savings gave Bedtime room to venture into other areas of digital marketing: Facebook remarketing, Google Display,... and now we are looking at Pinterest as the next adventure.

Irene and Jan of Bedtime are great people with an exceptional offering. Visit their showrooms in Essen or Edegem or check bedtime.be.

What are the employment conditions?

As an expatriate, you are on the payroll of Websters, which is a Belgian incorporated company: Standard benefits package Market-compliant salaries Company car Hospitalization insurance Group insurance Furthermore Websters takes care of immigration services Websters takes care of visa administration. Websters supports the getting-started period with housing and transportation services. Belgian tax rules apply. Websters takes out an additional health insurance. Employee benefits from the same social protection as EU residents. This includes 13th and 14th month of salary (extra salary for summer holiday and the end-of-the-year period). In Belgium, the salaries are coupled to the index. So when there is inflation, the salaries automatically adjust to the inflation % on a yearly basis.
What does the Belgian IT landscape have to offer?

Belgium ranks among the Top 5 for ICT & business skills according to Harvard Business Review Belgium has a universal and free higher education system which renders it as one of the highest ranking countries in education and mathematics. Belgium ranks among the TOP 5 most productive countries in terms of GDP per capita per hour work. This means work of our collaborators needs to be efficient and effective. Belgium is located at the crossroad between the Nordic Scandinavian and Southern mentality; a mix between efficiency and people oriented. “Belgians are more do-ers than talkers”.
What is the standard of living in Belgium?

Belgium is a relatively small country in the heart of Western Europe with approx. 12 million residents. Belgium has excellent health care and the average life expectancy of its inhabitants is 82 years. Furthermore, Belgium offers: Excellent education ranking High level of social protection High level of equality High level of wealth accumulation (11th in global ranking on average wealth and in 2023 first in median wealth).
Who is Websters?

Websters is a digital agency specializing in IT consultancy and marketing consultancy. Websters started off in 2010 under the name ThinkerIT and rebranded in 2017 as Websters. Websters commercializes its BINARTA platform for mobile website development. Websters has a strong entrepreneurial spirit where customer care, brutal honesty and teamwork form the backbone in our daily work activities.
Where is Websters located?

Websters is rooted in Leuven in the center of Belgium. Leuven is a thriving university city characterized by a high standard of living, the highest level of innovation and known as an attractive small-scale city with 60 000 inhabitants and 42 000 students. Leuven as well as Belgium has an active and multicultural community.
What customers does Websters serve?

CORPORATE & GOVERNMENT The corporate and governmental market drive the large scale IT projects and is in constant need of IT consultancy. Websters supports these projects with IT consultancy by experienced multi-talented collaborators. Typical assignments range from 3 months up to multi-year projects. Key is that Websters is a good matchmaker in efforts to pursue satisfaction of both customer and collaborator satisfaction. SME TECH COMPANIES Websters delivers marketing services to Flemish SMEs. This is a good stepstone for SMEs seeking both short and long term IT consultancy. Websters is in a good position to serve SME in different ways. START- & SCALE UPS The KU Leuven University along with other Belgian universities are a strong catalyst for medtech and fintech start-ups. There is a strong high-tech ecosystem in the triangle between Leuven, Eindhoven (Netherlands) and Aachen (Germany). Websters finds a good cultural fit in this region.
What is an IT Consultant?

The basis of IT consultancy is that a service provider company delegates specialized IT profiles to its customers. This can be for corporate or government assignments, in both short and long term contracts. Traditionally there is a growing demand for IT developers, in both corporate and public sectors. Consultants benefit from social protection as they are employed by consulting firms, and at the same time, they have the flexibility to work in companies and on projects that correspond to their preferences.
What is Websters IT consultancy activity?

The goal for Websters’ IT consultancy activity is to scale it towards a premium and first-tier digital agency. The focus is on IT development consultancy. Our services incorporate premium care towards both our customers and our collaborators. Special attention towards performance development and managing suitable assignment matches.
How can I join the Websters Team?

Wie? IT developers with strong technical skills and a team-oriented character Recruitment process Step 1. Upload CV on www.websters.be/jobs Step 2. Candidate interview Step 3. Technical assessment Step 4. Contract
Do I need a work visa to come and work in Belgium?

Free access for all EU residents For Non-EU residents Work permit by sponsor company Residence permit For Non-EU dependants Dependant visa Can automatically work in Belgium Validity for 1 year, then extra application for 3 years. After 5 years, possibility to apply for permanent residence. Websters takes care of visa administration. The time required for visa administration and relocation varies. On average, take into account the following timelines: Apply for work permit & residence permit (approx. 4 to 8 months), possibly dependant on visa application Relocation and getting started in Belgium (circa 1 month)
What are typical IT programmer profiles for consultancy?

Tyical medior and senior profiles but Websters also offers a platform for bright starters. Key is that the consultants deliver the quality. Therefore Websters is home for top talent. Common business technologies Backend: Java, C# .NET, Node.js Frontend: AngularJS, React, jQuery, TypeScript Cloud: AWS, Azure Trends in the Belgian market AI Blockchain Security Cloud

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